Locations & Hours

Appleton Location



  • Sun 12pm - 4pm
  • Mon 9am - 5pm
  • Tue 9am - 5pm
  • Wed 9am - 5pm
  • Thur 9am - 8pm
  • Fri 9am - 8pm
  • Sat 9am - 5pm


The Lullabye Shop is a full service store, specializing in infant through teen furniture and accessories.

We offer you Quality, Service and Selection! For more than 50 years our goal has been to provide our customers with one on one customer service, in depth product knowledge, andcareful selection of quality infant through teen furniture and accessories. We strive to offer our customers merchandise that is a cut above the rest. THAT DOESN'T NECESSARILY MEAN HIGHER PRICED, it simply means that our products perform better, last longer and have a greater overall value.

We are proud to be a Brixy Store

What our stores have to offer

  • An assortment of products that are hand-selected for parents in specific markets -  Parents who visit a Brixy store can rest assured that they’ll find the perfect baby products to suit every aspect of their lifestyle, including income, means of transportation and local climate. This understanding of local parents’ needs is what makes each Brixy baby store stand out from national chains, and we are very proud of this reputation!


  • Personalized recommendations from baby gear experts -  These suggestions extend beyond regional considerations to focus on each individual family’s unique needs. Brixy store staff members can suggest baby products based on parenting style, budget, body type and other personal considerations.


  • Instructions for safe and easy product assembly -  Baby gear is getting increasingly complex, so our resident baby experts provide detailed instructions to every family to make sure they use their new baby gear safely. These include the best placement for nursery furniture, car seat installation tips and more.


  • Ongoing support even after a sale -  From home deliveries to car seat installation, wrap training and stroller repair, the staff at our Brixy stores will bend over backwards to help new and veteran parents make all the necessary preparations for their little ones.


  • Specific timelines for what to buy and when -  While no one is ever truly prepared for parenthood, it helps to know the best times to purchase nursery furniture, car seats and other baby essentials. The staff at our Brixy stores can also advise parents on the baby toys that are most suitable for specific age groups.


  • Strong and supportive relationships - When parents visit a Brixy baby store, they have a chance to establish a relationship with retailers who can act as a resource for guidance, support and solidarity for years to come. The staff at our baby product stores are dedicated to creating a warm and welcoming environment where new parents can turn whenever they have questions or simply need a sympathetic ear! Our stores focus on making the in-store experience a truly special one.


Click the link below to find a great Nursery Planner and much more...